BEAUTY & FASHION
Fashion & beauty make up a huge swathe of industries, which are only going to keep getting more crowded. With the right site, you can cut through the crowd, and set your product center stage, in front of your customer.
What you get
With the beauty & fashion industries being as crowded as they are, it can be very hard to get your unique product or perspective to the fore. Creating a memorable, ubiquitous and original brand presence across all your online business is the way to make sure your customers are aware of you and encourage brand loyalty.
You need an approach that reinforces the brand at every turn in your online development. Brand recognition and identity can quickly set you apart from your competition.
Nowadays, a much smaller percentage of internet users browses the traditional desktop or laptop way. You’ve got a huge section using a massive variety of mobile devices, from smartphones to tablets. Responsive design is all about ensuring that your site looks fantastic, no matter the device. No awkward rescaling or playing around for the customer, just a great-looking site, that works, no matter the device.
When it comes to building a website, it’s not enough to have a sterling website, a solid brand and a great product. You need to be accessible, and sadly, if you’re on page thirty-two on Google, that’s going to be awkward. That’s where we step in with search engine optimisation and marketing. We’ll optimise your site, and create an ongoing strategy and keyword plan to help keep you at the top your game for a while to come.
True social media marketing savvy can be an absolute godsend to any business in the beauty and fashion industries. You’ve got media like Pinterest and Instagram, which are all about the aesthetic, all of which we can help you turn to your advantage. We’ll help you develop and execute the perfect social media marketing campaign, allowing you to reach out and target your exact demographic.
Growth starts here! Arrange a free hour of consultation.
Beauty & Fashion Work
Beauty & fashion is a massive industry worth over $265 billion, as of 2017. There’s massive potential, but with that comes huge competition. In order to succeed, you need a site that cuts through the competition, and a powerful, bespoke digital marketing plan.
BRAND IDENTITY & LOGO DESIGN
Building a fashion or beauty brand is not easy, we get that. The market is saturated and this is why it is vital to have a brand identity that stands out from the crowd.
We make sure that the fruits of that first, very important stage of building a business – creating the brand identity – will help the client launch their fashion or beauty brand effectively and keep ahead of the competition. From picking a name that lays foundations for the brand’s marketing communication to a logo that can be recognized as a prominent fashion brand, we do it all.
When it comes to the beauty and fashion industries, it’s not enough to have a beautiful product and ideas, you need to present them in a gorgeous, aesthetic way.
To that end, you need a site that ticks all the boxes of functionality, as well as being slick, modern and striking way. We’ve built a lot of beautiful sites, and what it comes down to is striking that perfect balance of solid functionality, spectacular design, and an eye on what’s to come. That’s the recipe for a flawless, future-facing website.
Digital marketing sits your product and brand in front of people who’re actually interested Traditional marketing features a lot of aimless advertising, so much so that over a third of traditional advertisements are almost completely ineffective. Digital marketing turns that on its head.
Through effectively and proactively targeting the right demographics, you can expect real results from digital marketing. From search engine optimisation allowing you to sit neatly at the top of Google, to paid search campaigns, and the precision targeting and lead conversion it enables, our solid digital marketing plan will see your business dominating a crowded marketplace.
Our Clients Love Our Work
I have multiple ecommerce sites and was in need of a new developer to freshen up and refocus my sites on the BigCommerce platform. Nick and the Digitawise team has been responsive to my questions and needs and has so far been a straight shooter in getting things done. I am very pleased to date and look forward to continuing my work with them.
– Jim Bilger (Clubman Online)
The Digitawise team is knowledgeable, smart, responsive, and professional. We started with them from a personal reference to do a SEO & Site Experience audit on our two Shopify e-commerce sites. They are extremely organized, and we loved their data-driven approach to website design & function. We have continued to work with them beyond the initial scope of work and it has been a pleasure.
– Allison Hyland (Michel Germain Parfums)