How a Help Desk Can Help Reduce Friction on Your E-Commerce Store
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How a Help Desk Can Help Reduce Friction on Your E-Commerce Store

Ever opened a web page only to be sent to a blank loaded page? Or faced with a lengthy checkout process that, in the end, stopped you from buying the product you initially intended to buy? If so, you have experienced customer friction – the hurdle that prevented you from buying. And why an eCommerce…

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Google Retires Broad Match Modifier
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Google retires the broad match modifier – 5 tips on how to manage the change

In February 2021, Google announced a significant change coming to the structure of its keyword types. The phrase match will expand to include the broad match modifier’s traffic and cease to support the broad match modifier. What this means and how it will impact your campaigns (and your business) – those are the major questions…

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The Top 10 Lessons to Learn from 10 Top Digital Marketing Blog1
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The Top 10 Lessons to Learn from 10 Top Digital Marketing Blog

Unlike other marketing strategies, the digital marketing sphere continuously evolves. This implies that previously effective strategies have turned obsolete or non-functional. Therefore, digital marketers should find ways of keeping up with the trends. Fortunately, those looking to stay ahead in their niche can take advantage of thousands of digital marketing blogs available online. The guide…

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Internal Linking for Better Rankings and SEO
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Internal Linking for Better Rankings and SEO

Before your content can rank, Google has to be able to find it. That’s where linking comes into play. The beauty of using internal links is that not only does it connect your website’s content, but it also gives Google structural information about it. While your readers use your internal links to navigate from one…

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The Most Common Reason Why Businesses Fail at SEO
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The Most Common Reasons Why Businesses Fail at SEO

What SEO Is Search Engine Optimization is what SEO stands for.  The idea of SEO is pretty straightforward. Essentially, you’re designing content so effectively positioned that it is most visible when SERPs result from a query. “SERP” stands for Search Engine Results Page, a query is just whatever somebody typed into the search area. Now…

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