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Machine Learning: The Future of SEO

Right from its inception, SEO has been an area of constant change, and a new update often forced major alterations to strategies. Even so, we entered a new era when Google publicly released TensorFlow in November 2015. This open-source software library powers technologies like Gmail and RankBrain. Gone are the result-manipulation days. Today, search engine…

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Why Onsite Mobile Search Matters

Onsite mobile search is now more important than it was before. With more and more searches happening on mobile devices, Google wants to ensure their indexing and results represent the majority of their users effectively, and these are mobile searchers. Google recently announced that they are rolling out a new mobile-first index. Since then, the…

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Digitawise Joins Bing Partner Program

As a Google certified partner, we know the value of PPC certification and the on-going learning process. A growing number is using Bing as their primary search engine due to the enhanced search experience in Microsoft Edge in Windows 10. Working alongside e-commerce brands in different verticals, our data analytics team sees an average of…

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analytics
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Google Loves Changes! Useful tips on How to Improve Your SEO Ranking

If you want to improve your SEO ranking in 2017, where to start might be the problem. To help you out, below are important SEO factors to address. Migrate from HTTP to HTTPS Google offers a ranking incentive to websites that utilize secure HTTPS instead of HTTP. Although Google maintains that the ranking boost is…

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