Beginner’s Guide to Ecommerce SEO
On average, Google commands more than 3.5 billion searches a day. That’s over 100 billion searches a month.
That gives you, the business owner, over a billion of reasons why you would want to position your company on the front page of Google. In fact, out of all the marketing strategies out there, SEO may be the savviest and most cost-effective.
Search Engine Optimization, or SEO, is a marketing strategy that is solely focused on boosting visibility in non-paid, organic search engine results. Without it, your business is virtually invisible, in a literal sense. It is a proven fact that most people searching for a specific service or product scroll past the paid Google ads and move directly to the ‘organic’ links below, with most of the click-throughs happening on the first and second page of the Google search.
Informative Content Keeps the Customer Engaged
SEO is all about crafting creative and engaging content around the keywords that your target audience is likely to be searching for. Google’s algorithms are designed to offer the reader the most informative content and user-friendly experience possible. Hence why SEO is considered not only technical, but also creative. It is important that your content is keyword rich, while also being cohesive, informative and thought provoking.
There are a few aspects to SEO that make it immensely helpful to any business, big or small. Having informative content on your site that embodies both the technical and creative elements required to drive traffic, boost rankings and command attention, are all important attributes that help juggernaut your site to the front page of Google. And we all know that is exactly where you want to position yourself as a business owner.
Organic SEO Searches Equal Real Business
Google is where the money is. Search engines bring the leads, traffic and REAL business.
Close to 85% of shoppers research their purchases online before making a choice. While one could argue that an eCommerce company or any major brand would benefit from TV ad space, Google is actually where they really secure their customers. In comparison to print, radio and tv ad space, SEO once again wins as far as affordability.
Undoubtedly there is a rhyme and reason to every marketing strategy. Everyone has an opinion about the best ways to reach their client base, some more current than others. There are those that may think blasting out emails is the best way to promote a special offer, or that Twitter is an effective way to promote an online contest. However, time and time again SEO has proven to reign supreme when it comes to successfully delivering long-term value at very low costs. The businesses that don’t invest in optimization, leave a lot of money on the table.
Choosing the Right Keyword Strategy for Your eCommerce Store
While it isn’t uncommon to create lengthy keyword lists, you should try to create content that has both highly searched iterations, as well as less obvious keyword combinations. Base your target keywords on how much competition they get in comparison to other keywords. Also, and more importantly, how many searches your keywords get monthly.
You should always aim for the stars, but lesser searched keywords and iterations aren’t a bad way to conjure up quick rankings when you’re first starting out. Remember, cultivating a successful SEO campaign, takes time, lots of content creation and a rock solid promotions campaign.
Search Volume – The higher the search volume, the more potential traffic to your site. There are paid-for applications that will give you volume data, but so will free tools like Google Keyword Planner. Again, remember that higher volume keywords mean more competition.
Keyword Competition – The perfect keyword or keyword combination has low competition with high search volumes. The lower the competition, the more likely you are to rank for the keyword.
Relevant Keyword Content – Ask yourself, how relevant is my content or category page? Would I search for this on the internet with the end result being my product?
Intention and Strategy – Make your intention clear. Well-crafted copy and masterfully placed keywords can really up your game. They not only assist in rankings, but also keeps the reader engaged, which is very important. There are multiple ways to funnel traffic to your online store or site. One that has become widely popular and a frequently used tactic is Top Ten Lists.
Why languish on the far reaches of the internet waiting for a potential customer to find you? Get busy promoting your business through intelligent optimized content. Begin seeing the gains in revenue, further your brand’s identity, and properly promote your business. The time is now!