Social-Proof
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How to Use Social Proof to Boost Your Brand Awareness

How do you get potential customers to gravitate to, adopt and stick to your brand? To boost public awareness of your brand, you need to improve positive sentiment towards your brand in your target market. This, in turn, will convince people to buy your product while inducing current customers to stick to it. Basing your…

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front-image
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Top 5 Content Marketing Trends for 2018

Why would Apple, the world’s most valuable company by stock market valuation, be planning to spend $1B on content creation as reported by TechDigg? Well, other than wanting to catch up with NetFlix, Apple wants to stay relevant. To do that, Apple needs to keep the attention of its users, and the best way to…

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BC-vs-V
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Battle of the Ecommerce Platforms Chapter IV: BigCommerce vs Volusion

The basics This time around, we are looking at two market leaders: BigCommerce and Volusion. Am sure you are all waiting to see which one will win this face off. The winner is actually you, but how? Well, depending on what you sell, and your annual turnover (forecast maybe?) in both orders and value, you…

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MarketPlace
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How to Use Facebook Marketplace to Promote Your Local Business

Facebook is the largest social media network in the world. To be honest, Facebook created social media. However, Zuckerberg and his team are still reaching for more. In the fall of 2016, they re-launched a 9-year-old feature that had not been getting much attention. The re-launch of Marketplace is aimed at dislodging Craigslist as the…

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In:

How to Start Shopping on Instagram Now!

Soon, all BigCommerce customers will be able to use Instagram shopping. But as the timeless adage goes, opportunity favors the prepared mind. To make the most out of this opportunity, it is important to know how it works. This primer offers practical advice on how you can hit the ground running. Here’s a quick guide…

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