bigcommerce-vs-shopify
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Battle of the Ecommerce Platforms Chapter II: BigCommerce vs Shopify

Choosing the right e-commerce platform often means the difference between the success and failure of an online store, especially for small and start-up businesses with limited budgets and resources. Unfortunately, the task of deciding between the most popular e-commerce platforms is not an easy one. To ensure you make an informed decision, here’s a comparison…

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machine-learning-seo
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Machine Learning: The Future of SEO

Right from its inception, SEO has been an area of constant change, and a new update often forced major alterations to strategies. Even so, we entered a new era when Google publicly released TensorFlow in November 2015. This open-source software library powers technologies like Gmail and RankBrain. Gone are the result-manipulation days. Today, search engine…

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ecommerce-bitcoin
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Start Accepting Bitcoin in Your Store and Boost Your Sales

All around the world, forward-thinking businesses of all sizes are accepting Bitcoin payments to cut the cost of operation and improve their bottom line. But if you’re still unsure out about accepting Bitcoin and how this will boost your sales, here are the top reasons why you should reconsider. Lower transaction fees In general, the…

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bigcommerve-vs-magento
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Battle of the Ecommerce Platforms Chapter I: BigCommerce vs Magento

In today’s business environment, choosing a suitable e-commerce solution might be the difference between success and failure. Today, BigCommerce and Magento are by all means the most established options. However, choosing between the two might be a hard call. A fair and objective scrutiny is necessary when trying to decipher which is the most suitable….

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content-marketing
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Content Marketing Metrics That Matter

You probably know that content marketing is important. You also know that when properly executed, content marketing can help you attract the right audience and turn these into leads. However, how would you tell you are on the right track? Because one data point is not enough to successfully or satisfactorily tell whether your program…

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