SearchCover

Search Engine
Optimization (SEO)

Conversions, not “clicks”

WHAT
YOU GET

SEO Audit

We start with conducting a thorough technical evaluation of your website to identify potential issues and shortfalls related to search engine crawling, usability and accessibility. Through evaluating sites like this, we can zero in on what’s holding them back, and help to shore up any and all weaknesses, while modernizing and refining the functionality of the site overall.

Keyword Research

When it comes to true, organic SEO success, you cannot hope to put your website right to the top of those search results pages without thorough keyword research. This requires a full understanding of your industry and pursuing a strategized balance of both long and short tail keywords. Through this tactic, we can turn your site into the authoritative, high-traffic domain that you need it to be.

Conversion Rate Optimization

In order to get the best possible outcome from existing traffic, we study the customer’s journey from page impression to purchase. From interest to action, we utilize keyword research to streamline this journey, putting your website, service, products, and experience forefront in the customer’s mind.

Link Building

Through strategic off-site link building initiatives, our campaigns increase keyword rankings, boost organic traffic and deliver ROI. Our approach to link building is as white-hat as it gets. We utilize quality, relevant, and powerful content in order to get the traffic flow where it needs to be, all without any dirty tricks.

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Challenge The Status Quo

One of the most powerful elements of SEO is its inherent quantifiable nature. Compared with traditional advertising, which frequently score around 0.0005% hit rates, and even then you won’t know for sure it’s down to the increased advertising budget.

SEO provides measurable statistics and data. This allows you to both track your investment, and refine your approach into a powerful strategy, boasting both immediate and long-term results.

Our SEO Process

Higher Page Rankings

It has long been said that in when it comes to rankings, if you’re not on that first search engine results page, you’re nowhere. The vast majority of searches will never go beyond that first page, and that is why we work to organically place you right at the top.

More Traffic

Whether it is through your boosted rankings in the search engine results pages, greater visibility in search results in general, or targeted keyword approach, we’ll see your website getting the traffic that you need to thrive.

Higher ROI

Unlike traditional forms of advertising, SEO is deeply quantifiable, with real stats and figures on ROI. We will target and refine your SEO strategy to see your business not only getting the traffic it needs to function but to grow and thrive.

Start growing your business with our help

Keyword

Keyword Research

At the core of any great SEO strategy is always going to be keyword research. Without the right keywords, you can never hope for your site to rank as you want it to, and it’s not just about dominating the obvious keyword terms either.

Without studying and researching the different keywords, combinations and niches within your business, you cannot hope to truly attain the levels of ranking, authority, and traffic flow you need to thrive. We focus on keyword research to make sure that not only does your business get to where it needs to be, but it does it organically too.

Comparison

Competition Analysis

The best place to start when it comes to truly conquering your niche is through looking at your competition. By studying what they’re doing right and wrong, and looking at their strengths and weaknesses, you can build a sharp, powerful campaign that’ll place your website right up top, amongst the big established players, before they even know what’s happening.

We analyze your competition in order to put you on top. Through learning what works, and what isn’t being done, we can build you a stratagem that leaves competition in the dust.

Analytics

Analytics

Once you are up and running, with your SEO strategy in full swing, you want to know about analytics. Without a thorough approach to analytics in place, you are going to struggle to know whether anything you’re doing is working or not, and where to focus future efforts and investment.

That’s why we utilize proven systems, like Google Analytics, to create a powerful monitoring process that provides real information on ROI and general stats and data.

Content

Content Strategy

One of the biggest parts of any powerful, organic SEO strategy is content. Without current, authoritative and high-quality content, no website can hope to truly thrive. Quality content sets apart the real industry leaders from the competition.

Quality content is not just about ticking boxes and staying up to date. It is about creating real value online and making that apparent to search engines.

It is about having people want to visit your site, and making it clear that yours is a business that truly understands what people need and want. From both a technical and organic standpoint, content is king.

VoiceSearch

Mobile & Voice Search

With the vast majority of people browsing the net nowadays using mobile devices rather than desktops, no e-commerce or online business can ever afford to be without mobile optimization.

Not only is this key for your customers, but search engines definitely take note of this as well, and factor it into ranking.

It is a similar situation with voice search. Without proper voice search optimization, you are neglecting a huge swathe of potential traffic and customers, while signaling to search engines that you are behind the times.

We prioritize both mobile and voice search optimization to make sure that you are ahead of the curve and enjoying as much traffic as possible.

LinkBuilding

Link Building Campaigns

We also incorporate powerful link building campaigns into your overall SEO strategy. Another crucial part of the organic SEO puzzle, link building provides value and authority to your site by effectively having other high-authority sites link and vouch for it.

We build campaigns around link building, producing content and linking back to your site, enabling both readers and search engines to follow the path back to your site, and boost ranking and traffic.

Serpbook

Ranking Reporting

With monitoring being such a vital part of any successful SEO strategy, we incorporate monthly ranking and keyword reporting to make sure that our approach stays continually on task and chasing the right goals.

With many advertising methods, it is far too easy to lose focus and track the end goal. That is what our monthly ranking and keyword reporting combats. We will keep your SEO strategy and campaign firmly aimed in the right direction, making sure that your digital marketing investments keep paying dividends.

Got a challenge challenge for us?

Let’s setup a meeting and discuss your SEO project.