Google Retires Broad Match Modifier
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Google retires the broad match modifier – 5 tips on how to manage the change

In February 2021, Google announced a significant change coming to the structure of its keyword types. The phrase match will expand to include the broad match modifier’s traffic and cease to support the broad match modifier. What this means and how it will impact your campaigns (and your business) – those are the major questions…

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People-Search
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Google Launches New Look For ‘people also search for’ Search Refinements

Google is always refining their search results to give their users unrivaled experience whenever they are browsing the internet. The latest feature to be given a makeover is the ‘People also search for’ area, otherwise known as Knowledge Graph. As opposed to the previous design, Google has adopted a more alluring, boxed-in design for the…

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analytics
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Google Loves Changes! Useful tips on How to Improve Your SEO Ranking

If you want to improve your SEO ranking in 2017, where to start might be the problem. To help you out, below are important SEO factors to address. Migrate from HTTP to HTTPS Google offers a ranking incentive to websites that utilize secure HTTPS instead of HTTP. Although Google maintains that the ranking boost is…

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