Google Retires Broad Match Modifier
In:

Google retires the broad match modifier – 5 tips on how to manage the change

In February 2021, Google announced a significant change coming to the structure of its keyword types. The phrase match will expand to include the broad match modifier’s traffic and cease to support the broad match modifier. What this means and how it will impact your campaigns (and your business) – those are the major questions…

read more
bing-ads-accredited-pro
In:

Digitawise Joins Bing Partner Program

As a Google certified partner, we know the value of PPC certification and the on-going learning process. A growing number is using Bing as their primary search engine due to the enhanced search experience in Microsoft Edge in Windows 10. Working alongside e-commerce brands in different verticals, our data analytics team sees an average of…

read more

Say Hello!