The Most Common Reasons Why Businesses Fail at SEO
What SEO Is
Search Engine Optimization is what SEO stands for. The idea of SEO is pretty straightforward. Essentially, you’re designing content so effectively positioned that it is most visible when SERPs result from a query. “SERP” stands for Search Engine Results Page, a query is just whatever somebody typed into the search area.
Now it’s worth noting today that there are multiple search engines with which to work. Bing, Google, Yandex, DuckDuckGo -all are viable options to optimize for. Certainly, Google is the king of the hill. However, things remain similar at the SEO level between search engines.
Working With The Tools Available
The key to SEO is properly positioning content you’ve produced for greatest visibility. Because search engine algorithms are designed by human beings, they’ll never be effective enough to operate without error.
Part of the process by which algorithms are optimized involves the natural market finding and exploiting weak points. Keyword stuffing worked, a decade or so ago; but then those who run algorithms got wise and reprogrammed against such tactics. Now, if you “keyword stuff”, you’ll be dropped down in the SERPs to such a degree what you’ve done is irrelevant. That wasn’t always the case.
As the market becomes increasingly reliant on digital technology, as mobile devices supplant desktop devices as a means of interacting with the web, algorithms shift, and you need to stay ahead of them. In this writing, we’re going to go over contemporary best practices in SEO, as well as tips that should transcend time in effectiveness owing to how SEO works to begin with. With that in mind, here are some areas where businesses commonly miss the mark in terms of effective SEO:
- Perseverance: You Need Four Months To A Year
- A Bad Fit In Terms Of Teams And SEO Agencies
- Sub-Par Vendors, Content Placement In Domains Of Inferior Quality
- Targeting That Misleads, Non-Specific Keywords Yielding No Conversion
- SEO Adaptation Failure: Shifting Tech, Tools, Algorithms, And Competitors
- High Or Low Traffic To Effective Content Yields ROI; Improper Content Design
Perseverance: You Need Four Months To A Year
First, many businesses fail at content because they just don’t spend enough time on it. With the most effective content marketing strategy, you’re unlikely to see Return On Investment (ROI) in less than four months. It’s possible, but this is an outlier among most datasets in this area.
The majority of points on a hypothetical SEO map of ROI will be centered between four and eight months. Six months is right in the center. Sometimes, proper content impact may take a year; but as better and better techniques are discovered, expedient content marketing campaigns increase the speed of results. That said, many businesses-large and small-simply don’t stick with it.
That’s the biggest pitfall. Establish clear content marketing protocols that fit your business, outsource or hire people for the job, and stick with it regularly for at minimum four months, at maximum a year, before you decide to shake things up or go another route.
In terms of individual pieces of content, about four a week (or around sixteen a month), should be your minimum threshold. The sort of content you produce in that time is up to you; different businesses will do better with different sorts of content. Consultation can help you find your most effective balance here.
A Bad Fit In Terms Of Teams And SEO Agencies
If you have an unmotivated team assigned to the task of SEO production and distribution, don’t be surprised if you don’t get the results you seek. Sometimes you’re outsourcing to an SEO agency.
This is generally the wiser path, but not all SEO agencies are created equal, and given the newness of this form of marketing, many don’t know what they’re doing. At worst, they may be “taking you on a ride”, as the story goes. You need to carefully vet whoever you decide to work with.
Look at reviews and testimonials. Finding agencies who competitors work with successfully can be a shortcut here; but be careful if that’s your only tactic–your competitors can be incidentally hoodwinked as well.
Call the agency you’re considering up, weigh reviews and testimonials, see what competitors are up to. In terms of teams, similarly vet team members and find the most effective options for your particular business.
Sub-Par Vendors, Content Placement In Domains Of Inferior Quality
Vendors of SEO aren’t always the same as a specific agency. For example, you might secure pre-written, “generalized” content designed with “blanks” where geo-located, specific keywords can be “plugged in”. If you’re producing lackluster, generalized content, don’t be surprised if it doesn’t resonate with target customers.
Similarly, regardless of content quality, said content must be properly distributed to internet domains where they’ll be best received. If you’re selling some sort of survival gear for the jungle, you’ll do better placing it on a National Geographic outlet than you will should the same survival gear be optioned in, say, a cold-climate market like Alaska, Canada, or the Northern United States. Or if you’re placing content with a spam-rich domain, similarly, search engines are less likely to produce such links in SERPs.
Targeting That Misleads, Non-Specific Keywords Yielding No Conversion
Your targeting needs to key-in on customers who are aligned to your products or services. Keywords need to be specific. They should be optimized for your location, as well as terms most resonant with the products or services of your business.
SEO Adaptation Failure: Shifting Tech, Tools, Algorithms, And Competitors
Technology exponentially expands as regards ability and social integration with each passing year. SEO must similarly adapt. That means securing new technology as regards things like CRM (Customer Relationship Management) software, competitor tactics, and associated SEO algorithms.
You need the right technology, tools, and application. Seek to match the shifting best practices of the times. Quality of content will always be relevant, but keywords, content configuration, formatting, and devices on which content is interacted with are naturally going to shift.
High Or Low Traffic To Effective Content Yields ROI; Improper Content Design
If content is qualitative enough, even when you’ve got low traffic, you’ll see some level of ROI. Highly targeted, qualitative content which gets to your audience will produce conversion. But as you may have guessed, this necessitates proper design. Many businesses fail to effectively design their content.
Overcoming Common SEO Pitfalls To Maximize ROI On Content Outreach
When you persevere at content production, find the right teams, secure the right SEO agencies, work with quality vendors, place content in high-traffic domains, target honestly, use specific keywords, adapt SEO techniques accordingly, and design content qualitatively, you should see more success in SEO outreach. This can be complex, and recommends an approach informed with effective consultation.
With patience and perseverance, you will increase your digital footprint online. This will expand your visibility, and regardless of how effective a given SEO campaign is, at the end, you will see increased presence across the web. What we put online never really goes away. Provided online input is continuously qualitative, you will establish some sort of SEO marketing beachhead; as it were. It might just be a little complicated.