Surfas Culinary District
Surfas is a family-owned and operated business since 1937. Culinary professionals spent hours at the store, sharing ideas about industry trends and getting inspiration about food. They started calling the place a “Chef’s Paradise’. And that name has stuck. Surfas has served chefs, food professionals, small and large chain restaurateurs for over 80 years.
Digitawise partnered with Surfas Culinary District to redesign, and migrate their store to Shopify, using a mobile design approach with minimal UI that is modern and fresh, easy navigation throughout the store, and a fewer user action approach.